Yo, I'm Laura Guerra
Yeah, I prefer the Spanish pronunciation.
I like a lot of things. I’m a quick-service restaurant guru, project manager, beauty blogger, marketing consultant, and podcast host. Yup, I make my Dominican parents proud.
When I’m not eating fries, I’m buying makeup. I want to pour my passion and skills into the beauty industry next. I’m also interested in non-profits and giving back to my community, so it’d be an honor to do so. I really enjoy branding and want to manage brands in these industries.
Learn more about me.
Listen to my podcast on Soundcloud, and sign up to join me next week. Coming to your fave podcast app soon.
Read my blog. I have a lot of hot takes.
Intro to the U.S. Hispanic Market
A total market approach is no longer viable today in the United States. This country has a plethora of cultures and subcultures, all with very
The Evolution of Fake News
Fake news has altered the way Americans consume news ever since the 2016 presidential election. This is when it came to light but it has
E-Commerce Post COVID-19
The Coronavirus brought forth unexpected consequences like an impending economic crisis and changes in consumer behavior. The actions taken to contain the virus have inevitably
Brand Storytelling Amidst a Crisis
Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are
Customer Lifetime Value in Real Life
Customer lifetime value is the amount of money a customer is expected to spend on your business’s product(s)/ service(s). There are many ways to calculate
Your Consumers and the Consumption Process
It’s essential to understand who your consumers are and what is their consumer behavior to market to them effectively. As Peter Drucker said, “marketing is
Did I mention I can ideate and produce content, too?
