So, you got your brand established in its market compared to its other competitors. You’ve been in the game for some time and have a decent market share, about 20%. You want to increase your sales because you see how well you’re performing, but you don’t know where to start. Start with what you know (market share) and take it to the next level (share of penetration). Be the better business owner and go beyond what you know.
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To get a better understanding of cosmetics and pricing changes, read more (Links to an external site.) about equivalized volume and how consumers reacted to Anastasia Beverly Hill’s eyeshadow palette price increase.
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