Data is boring to most people, but it helps companies make decisions. However, not everyone knows how to present data effectively. The chances are that the data selected will be given to the CMO or a larger internal team. These are busy people that want their time to be used wisely. They don’t have the time nor patience to handle a confusing and endless data presentation.
One of the best ways to showcase data right now is through Tableau. It’s a data visualization software that can showcase virtually any type of data from almost any kind of database. This includes Excel files, text files, a database on the same computer being used, and remote databases.
Tableau isn’t free, but the price point is worth it. Let’s say you’re a marketing analyst in an established company. Your team complains that the data is useful but not dynamic enough. Excel charts aren’t cutting it, and there isn’t enough time to mock this up in Illustrator, InDesign, or Photoshop. You research your options and realize Tableau is powerful because of its ability to connect to virtually any type of database and ability to modify.
It’s easy to use and the charts produced are clean, modern and easy to understand and digest. It can perform calculations like Excel. Tableau even recommends the best visual practices to make sure the data is universally understood. It also gets technical and has the functionality for hierarchies and attributes.
You report all of these great features to your supervisor, and they’re not convinced. Here’s how you help sell them: you explain that a critical difference between Tableau and Excel is that Tableau is for representing data, not solely storing it like Excel. It can handle the big data your team gathers. It also helps pull insights from the data and updates in real-time. Now you’re talking.
If you or your team are still not convinced by the power and ease of Tableau, sign up for a 14-day free trial. Here’s a hack: use your college email if you still have access to it – many universities are purchasing subscriptions for their students and alumni.