Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…
Customer lifetime value is the amount of money a customer is expected to spend on your business's product(s)/ service(s). There are many ways to calculate this and most equations factor…
It's essential to understand who your consumers are and what is their consumer behavior to market to them effectively. As Peter Drucker said, "marketing is the whole business seen from…
A big mistake most small business owners make is clearly defining who their brand is. A brand is separate from the company – a brand is the personality and reputation…
Now that you've convinced your marketing department head that Tableau is a valuable investment for your company, let's discuss how to utilize it effectively. One of the best features of…