Customer Lifetime Value in Real Life

Customer lifetime value is the amount of money a customer is expected to spend on your business’s product(s)/ service(s). There are many ways to calculate this and most equations factor in the cost of acquisition, the retention rate of your consumer base and the profit on a per-customer basis. It’s helpful for businesses to calculate this so they can assess their profitability and notice customer behavior patterns.

Now think about it in real life: customer lifetime value is one of the several ways to know if you have a good relationship with your consumer. If your marketing team is effective, they’ll reach out to the customer in several key touchpoints to learn about their satisfaction with the product or service. They can resolve any qualms the customer may have, which can ultimately improve the experience and save your company from a bad review.

Or if your company functions like a QSR and has a high volume of customers that are hard to track individually and provide personalized experiences to, your marketing team can find ways to reach them with a segmented strategy and create buyer personas. Each type of customer has their own unique customer lifetime value and journey with your company. You might have customers that visit your establishment between 1 – 3 times a week for a quick meal. They can be a college student looking for a good deal, so they’re interested in a value menu. Your marketing team creates a campaign highlighting your amazing value menu and that helps those consumers return as well as retain new ones.

However, customer lifetime value is about more than the relationship with your consumer. Customer lifetime value reveals your customer’s satisfaction with the experience you’re providing. Those same students can stop coming if the wait times are too long during one of their few breaks or if their order is wrong several times. Acquiring many customers means nothing if you can’t retain them. If you have a low retention rate, it’s important to identify why. Ask yourself the following questions: What are my customer’s needs? Do I fulfill my customer’s needs? Who else is fulfilling my customer’s needs? Then, ask your customers how they’re feeling about your product/ service. Creating a survey and conducting your own research is a great way to gain valuable consumer insights.

Sriharsha Majety, CEO of India’s most popular food delivery service Swiggy, said it best: “We do our basic service really well. We are boringly predictable. Our hope is there should be no touchpoints between a customer and us beyond them placing the order on the app and us handing over the food to them. It is a challenging business and we were able to get the basic service right through a mix of technology and operational excellence.”

The consumer journey defines your customer lifetime value. If your acquisition strategies are successful, you won’t spend as much money because the right kind of consumers will be coming to you. If your consumers are pleased with your service, they’ll keep coming back and purchasing your goods.

And that’s just the ideal scenario. Many factors can affect customer lifetime value and it’s beyond a customer’s control, like the current Coronavirus pandemic and the looming financial crisis. Despite crises, a company must always center the customer’s needs and show them why they should keep coming back. Companies must be in touch with consumers at all times to ensure their messaging always fits their needs and situations. Learn from McDonald’s Brazil.

This Post Has 100 Comments

  1. interior

    You could definitely see your skills within the article you write.

    The world hopes for more passionate writers such
    as you who are not afraid to mention how they believe. Always follow
    your heart.

  2. 오피 추천

    Can I show my graceful appreciation and give back really good stuff and if you want to
    have a checkout? Let me tell you a quick info about how to
    make passive income you know where to follow right?

  3. Wow, that’s what I was seeking for, what a stuff!
    present here at this webpage, thanks admin of this
    web page.

  4. I don’t know whether it’s just me or if perhaps everyone else experiencing problems with your website.
    It appears as though some of the written text within your
    posts are running off the screen. Can somebody else please comment and let me know if this is happening to them as well?

    This may be a issue with my internet browser because I’ve
    had this happen before. Appreciate it

  5. bcom time table

    I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.

  6. Hosting

    May I simply just say what a comfort to find
    a person that truly knows what they’re discussing over
    the internet. You actually understand how to bring a
    problem to light and make it important. More people must
    read this and understand this side of your story. It’s surprising you aren’t more popular given that you certainly have the gift.

  7. Alphonso

    Two other nitric-oxide-boosting supplements have been shown to treat erectile
    dysfunction, inclduing the amino acid L-arginine and French maritime pine bark
    extract.

  8. Testo-Max is one of the best testosterone
    supplements on the market and contains a blend
    of 11 clinically-researched ingredients that support free testosterone levels.

  9. Bill

    KerassentialsKerassentials is another specialized health offer focused on fungal treatment.

  10. Fanny

    by the Gluten-Free Certification Organization.

  11. Skye

    You can discover unique strategies like using your nose to clear brain fog, for example.

  12. 출장마사지

    I believe people who wrote this needs true loving because it’s
    a blessing. So let me give back and show you
    exactly how to do change your life and if you want to
    seriously get to hear I will share info about how to find good hackers for good price Don’t forget..

    I am always here for yall. Bless yall!

  13. The formulation of Prostadine has been made using 9 natural,
    plant-based, and scientifically-proven ingredients.

  14. What’s up colleagues, how is the whole thing, and what you wish for to say regarding this post, in my view its in fact amazing designed for me.

  15. ضد سرقت

    Hey! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My blog goes over a lot of the same topics as yours
    and I feel we could greatly benefit from each other.
    If you happen to be interested feel free to shoot me an email.
    I look forward to hearing from you! Terrific blog by the way!

  16. casino online

    The assignment submission period was over and I was nervous, casino online and I am very happy to see your post just in time and it was a great help. Thank you ! Leave your blog address below. Please visit me anytime.

  17. Fantastic web site. A lot of useful info here. I’m sending
    it to some friends ans additionally sharing in delicious.
    And of course, thanks to your sweat!

  18. I’ve been exploring for a little for any high quality articles or blog posts on this sort of space .
    Exploring in Yahoo I finally stumbled upon this web site.

    Studying this info So i’m happy to show that I have an incredibly good uncanny feeling I
    found out exactly what I needed. I most for sure will make sure to don?t put out
    of your mind this website and give it a glance regularly.

  19. casinosite

    I saw your article well. You seem to enjoy casinosite for some reason. We can help you enjoy more fun. Welcome anytime 🙂

  20. Goa call Girls

    so I’d spend time understanding your needs before we can explore the heavens. I m Experienced Bull, what you want in bed i know very well, i like to bring smile on your charming and beautiful face.

    Call Girls in hyderabad

  21. yuk slot 88

    You’ve made some decent points there. I looked on the internet for more information about the issue
    and found most people will go along with your views on this website.

  22. 강남 오피

    OMG! This is amazing. Ireally appreciate it~ May I tell you exactly how to do a
    secret only I KNOW and if you want to really findout?
    You really have to believe mme and have faith and
    I will show how to make money Once again I
    want to show my appreciation and may all the blessing goes to you now!.

  23. Check this out

    You are so cool! I do not suppose I’ve truly read something like that before.
    So good to find someone with some original thoughts on this
    subject. Really.. thank you for starting this up. This site is one thing that is needed on the web, someone with a little originality!

  24. vivoslot

    Greetings! I’ve been reading your website for a while now and finally got the courage to
    go ahead and give you a shout out from Atascocita Tx!
    Just wanted to say keep up the excellent job!

  25. noida call girls

    I’m Salini Singh Pure Hygiene an Genuine person at your service with good Massaging Hands and 6.7 inch thick Cock, 5.8ft Height for Women’s, I believe to get best out of sex, we need to connect our minds before body, so I’d spend time understanding your needs before we can explore the heavens. I m Experienced Bull, what you want in bed i know very well, i like to bring smile on your charming and beautiful face.

  26. Do you have a spam problem on this website; I also
    am a blogger, and I was wondering your situation; many of us have developed some nice procedures
    and we are looking to swap solutions with other folks, please shoot me an email if interested.

  27. Kardinal

    ยินดีต้อนรับเข้าสู่ครอบครัว โคตร KS ทางเรายินดีให้บริการตลอด24 ชั่วโมง
    Kardinal Stick เทคโนโลยีใหม่ล่าสุดในปี 2020 ด้วยดีไซน์ที่หรูหรา ใช้งานง่าย เหมาะแก่การใช้เป็นตัวเลือกในการเลิกบุหรี่ที่ดีที่สุดในตอนนี้?

  28. 먹튀폴리스

    Hello! This is my 1st comment here so I just wanted to give a quick shout out and say
    I truly enjoy reading your articles. Can you suggest any other blogs/websites/forums that go
    over the same topics? Thanks a ton!

  29. I do believe all of the ideas you’ve presented in your post.
    They are really convincing and can certainly work.
    Nonetheless, the posts are too brief for starters.

    May just you please lengthen them a little from subsequent time?
    Thanks for the post.

  30. idn poker 88

    Hello! I could have sworn I’ve visited this site before but after browsing through a few of the posts
    I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking
    it and checking back often!

  31. svv388

    Somebody necessarily assist to make seriously posts I might state.
    This is the very first time I frequented your website page and to this point?
    I surprised with the analysis you made to create this actual put up extraordinary.
    Fantastic process!

  32. child porno

    Terrific post however , I was wanting to know if
    you could write a litte more on this subject? I’d
    be very grateful if you could elaborate a little bit more.

    Thank you!

  33. 2023 Books

    When someone writes an paragraph he/she retains the idea of a user in his/her mind that how a user can understand it.

    So that’s why this article is amazing. Thanks!

  34. 안전놀이터

    This is my first time pay a quick visit at
    here and i am actually pleassant to read everthing at one place.

  35. If you are going for most excellent contents like myself, simply pay a quick visit
    this web page everyday for the reason that it provides feature
    contents, thanks

    Review my web page – 토토커뮤니티

  36. LOTTOUP

    I’m not that much of a internet reader to be honest but
    your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later.
    Cheers

    Also visit my web blog :: LOTTOUP

  37. porn

    When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get four e-mails
    with the same comment. Is there any way you can remove people from that service?
    Cheers!

  38. Its like you read my mind! You seem to grasp so much about this,
    like you wrote the e book in it or something.
    I think that you could do with some percent to pressure the message house a little bit, but instead of
    that, this is fantastic blog. An excellent read.
    I will definitely be back.

  39. gates of olympus

    For the reason that the admin of this web page
    is working, no doubt very shortly it will
    be well-known, due to its quality contents.

  40. 룸알바

    Your thoughts, tips, and issues are welcome, and we encourage comments.

    My homepage: 룸알바

  41. satta king online

    I am really delighted to glance at this webpage posts which consists of tons of
    useful information, thanks for providing these kinds of statistics.

  42. 안전놀이터

    excellent post, very informative. I wonder why the opposite specialists of this sector don’t understand this.

    You should proceed your writing. I’m confident, you’ve
    a huge readers’ base already!

  43. Hello yolauralikes.com webmaster, Your posts are always well-supported and evidence-based.

  44. Dorie Schroeder

    Dear yolauralikes.com webmaster, Your posts are always well written and informative.

  45. 유흥 모음

    Can I show my graceful appreciation and show you exactly how to do really good stuff and if you want to with no
    joke truthfully see Let me tell you a brief about how to find good
    hackers for good price I am always here for yall you know that right?

  46. Hey! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m absolutely enjoying your blog and look forward to new updates.

  47. 후오비

    Incredible! This blog looks exactly like my old one!
    It’s on a totally different topic but it has pretty much the
    same layout and design. Outstanding choice of colors!

    Here is my web site; 후오비

  48. I’m no longer positive the place you’re getting your information, however
    great topic. I needs to spend some time studying more or figuring out more.
    Thank you for magnificent info I was in search of this info for my
    mission.

  49. fafaslot

    What’s up, I log on to your blog like every
    week. Your story-telling style is witty, keep up the good work!

  50. 홀덤

    I’m not sure exactly why but this site is loading very slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

    Here is my blog – 홀덤

  51. Simply desire to say your article is as surprising. The clarity in your post is simply excellent and i
    could assume you’re an expert on this subject. Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.

    Thanks a million and please continue the gratifying work.

    Feel free to surf to my website: 먹튀검증업체

  52. astrikos

    After I initially left a comment I appear to
    have clicked the -Notify me when new comments are added- checkbox and from
    now on every time a comment is added I get four emails with the exact same
    comment. There has to be a means you are able to remove me from
    that service? Thanks!

  53. opart4

    Hi there just wanted to give you a quick heads up and let you know a few
    of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue.

    I’ve tried it in two different web browsers and both show the same
    results.

  54. 먹튀검증

    Excellent website you have here but I was curious if you
    knew of any discussion boards that cover the same topics discussed here?

    I’d really love to be a part of group where I can get opinions from other experienced people that share the same interest.
    If you have any suggestions, please let me know.
    Kudos!

  55. habanero slot

    I am now not positive where you’re getting your info, however
    great topic. I must spend some time studying much more or understanding more.
    Thanks for fantastic information I used to be searching for this info for my mission.

  56. Hey there! This post could not be written any better!
    Reading this post reminds me of my previous
    room mate! He always kept talking about this. I will forward this article to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  57. Bob Puig

    To the yolauralikes.com admin, Keep it up!

  58. Marcia Trice

    To the yolauralikes.com owner, Your posts are always informative and well-explained.

  59. 레깅스알바

    Use the web page if you want to join little but ambitious brands and
    make a distinction in your favourite niche.

    Look at my web site … 레깅스알바

  60. Positive site, where did u come up with the information on this posting? I’m pleased I discovered it though, ill be checking back soon to find out what additional posts you include.voyance par telephone

  61. Let me give you a thumbs up man. Can I give out my secrets to amazing values and if you want to with no joke truthfully
    see and also share valuable info about how to find hot girls for free yalla lready
    know follow me my fellow commenters!.

  62. Gamble

    Veteran hockey journalist Ken Campbell lately charted
    two nights of the network’s reside hockey programming.

    My web site – Gamble

  63. Online pharmacy

    It’s going to be end of mine day, but before end I
    am reading this fantastic article to increase my know-how.

  64. slot88

    continuously i used to read smaller articles or reviews which also clear their motive, and that is
    also happening with this article which I am reading here.

  65. Paulette Felix

    Dear yolauralikes.com webmaster, You always provide great insights.

  66. 텐카페알바

    Veteran’s preference indicates if two applicants are finalists for a
    position, and equal in all respects, the veteran wouldd be presented the job.

    Check out my blog post – 텐카페알바

  67. Putas mexico

    I needed to thank you for this wonderful read!!
    I certainly loved every little bit of it. I have you bookmarked to look at new
    stuff you post…

  68. 서울 오피

    Let me give you a thumbs up man. Can I tell you my secret ways on amazing values and if you
    want to seriously get to hear and also share valuable info about how to become a millionaire yalla lready know follow me my fellow commenters!.

  69. Definitely believe that which you stated.
    Your favorite reason appeared to be on the web the simplest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries
    that they just don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people can take
    a signal. Will likely be back to get more. Thanks

  70. Online Casino

    These will be in the type of a government-issued ID, proof oof address, and proof of payment procedures.

    Here is my site :: Online Casino

  71. This design is spectacular! You obviously know how
    to keep a reader amused. Between your wit and your
    videos, I was almost moved to start my own blog (well, almost…HaHa!) Great
    job. I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  72. Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience with something like
    this. Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to
    your new updates.

  73. We’re a gaggle of volunteers and starting a brand new scheme in our
    community. Your site provided us with valuable information to work on. You have performed an impressive
    task and our entire neighborhood might be thankful to you.

  74. Lonnie Fagan

    Dear yolauralikes.com administrator, Your posts are always well-written and engaging.

  75. Shayne Moulton

    Hi yolauralikes.com administrator, Your posts are always informative and well-explained.

  76. Florine Warfe

    Hi yolauralikes.com owner, Your posts are always informative and well-explained.

  77. These are genuinely impressive ideas in about blogging.
    You have touched some nice points here. Any way keep up wrinting.

Leave a Reply