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Grow Your Brand by Going Beyond Market Share

  • Post Author:Laura Guerra
  • Post published:February 2, 2020
  • Post Category:Beauty Industry / Brand Management / Uncategorized
  • Post Comments:1,950 Comments

So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…

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Cosmetics Companies… What Are You Doing?

  • Post Author:Laura Guerra
  • Post published:January 26, 2020
  • Post Category:Beauty Industry / Marketing Management / Uncategorized
  • Post Comments:323 Comments

Makeup consumers can all agree on one thing: makeup companies release eyeshadow palettes literally on a weekly basis. Consumers are expected to love all of them and purchase all of…

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