Beauty Industry Archives - Yo, Laura likes:

Grow Your Brand by Going Beyond Market Share

Post Author:Laura Guerra
Post published:February 2, 2020
Post Category:Beauty Industry / Brand Management / Uncategorized
Post Comments:414 Comments

So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…

Cosmetics Companies… What Are You Doing?

Post Author:Laura Guerra
Post published:January 26, 2020
Post Category:Beauty Industry / Marketing Management / Uncategorized
Post Comments:144 Comments

Makeup consumers can all agree on one thing: makeup companies release eyeshadow palettes literally on a weekly basis. Consumers are expected to love all of them and purchase all of…