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Brand Storytelling Amidst a Crisis

Brand Storytelling Amidst a Crisis
  • Post Author:Laura Guerra
  • Post published:March 31, 2020
  • Post Category:Brand Management / Consumer Behavior
  • Post Comments:648 Comments

Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…

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How to Audit Your Brand

  • Post Author:Laura Guerra
  • Post published:March 5, 2020
  • Post Category:Brand Management / Uncategorized
  • Post Comments:267 Comments

A big mistake most small business owners make is clearly defining who their brand is. A brand is separate from the company – a brand is the personality and reputation…

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Grow Your Brand by Going Beyond Market Share

  • Post Author:Laura Guerra
  • Post published:February 2, 2020
  • Post Category:Beauty Industry / Brand Management / Uncategorized
  • Post Comments:1,930 Comments

So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…

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World Famous Fries for a Reason

  • Post Author:Laura Guerra
  • Post published:January 29, 2020
  • Post Category:Brand Management / QSR Industry / Uncategorized
  • Post Comments:210 Comments

The leading quick-service restaurant in the world is McDonald’s. Its most iconic brand element is the Golden Arches. This iconic logo is distinguishable amongst all other QSRs and even brands…

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Tough Love for Future Retailers

  • Post Author:Laura Guerra
  • Post published:January 19, 2020
  • Post Category:Brand Management / Data Management / Marketing Management / Uncategorized
  • Post Comments:598 Comments

It's a brand new decade, and you know what that means - it's time to take the plunge and do everything you've intended to do. It's about time you make…

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Recent Posts

  • Intro to the U.S. Hispanic Market April 19, 2020
  • The Evolution of Fake News April 15, 2020
  • E-Commerce Post COVID-19 April 5, 2020
  • Brand Storytelling Amidst a Crisis March 31, 2020
  • Customer Lifetime Value in Real Life March 29, 2020

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© 2019 Laura Guerra. | "Though she be but little, she is fierce."
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