Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…
A big mistake most small business owners make is clearly defining who their brand is. A brand is separate from the company – a brand is the personality and reputation…
So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…
The leading quick-service restaurant in the world is McDonald’s. Its most iconic brand element is the Golden Arches. This iconic logo is distinguishable amongst all other QSRs and even brands…
It's a brand new decade, and you know what that means - it's time to take the plunge and do everything you've intended to do. It's about time you make…