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Intro to the U.S. Hispanic Market

Intro to the U.S. Hispanic Market
  • Post Author:Laura Guerra
  • Post published:April 19, 2020
  • Post Category:Consumer Behavior
  • Post Comments:937 Comments

A total market approach is no longer viable today in the United States. This country has a plethora of cultures and subcultures, all with very distinct beliefs and consumption habits.…

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E-Commerce Post COVID-19

E-Commerce Post COVID-19
  • Post Author:Laura Guerra
  • Post published:April 5, 2020
  • Post Category:Consumer Behavior
  • Post Comments:2,967 Comments

The Coronavirus brought forth unexpected consequences like an impending economic crisis and changes in consumer behavior. The actions taken to contain the virus have inevitably affected the jobs and lives…

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Brand Storytelling Amidst a Crisis

Brand Storytelling Amidst a Crisis
  • Post Author:Laura Guerra
  • Post published:March 31, 2020
  • Post Category:Brand Management / Consumer Behavior
  • Post Comments:650 Comments

Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…

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Your Consumers and the Consumption Process

Your Consumers and the Consumption Process
  • Post Author:Laura Guerra
  • Post published:March 16, 2020
  • Post Category:Consumer Behavior
  • Post Comments:2,003 Comments

It's essential to understand who your consumers are and what is their consumer behavior to market to them effectively. As Peter Drucker said, "marketing is the whole business seen from…

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Give the People What They Want: Content Marketing

  • Post Author:Laura Guerra
  • Post published:November 11, 2019
  • Post Category:Brand Management / Consumer Behavior / Digital Marketing / Marketing Management / Uncategorized
  • Post Comments:3,497 Comments

As technology evolves, companies have access to improved tools and data. It can be utilized to help a company make the best business decisions possible. Most companies are aware of…

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Recent Posts

  • Intro to the U.S. Hispanic Market April 19, 2020
  • The Evolution of Fake News April 15, 2020
  • E-Commerce Post COVID-19 April 5, 2020
  • Brand Storytelling Amidst a Crisis March 31, 2020
  • Customer Lifetime Value in Real Life March 29, 2020

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