A total market approach is no longer viable today in the United States. This country has a plethora of cultures and subcultures, all with very distinct beliefs and consumption habits.…
The Coronavirus brought forth unexpected consequences like an impending economic crisis and changes in consumer behavior. The actions taken to contain the virus have inevitably affected the jobs and lives…
Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…
It's essential to understand who your consumers are and what is their consumer behavior to market to them effectively. As Peter Drucker said, "marketing is the whole business seen from…
As technology evolves, companies have access to improved tools and data. It can be utilized to help a company make the best business decisions possible. Most companies are aware of…