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Cosmetics Companies… What Are You Doing?

  • Post Author:Laura Guerra
  • Post published:January 26, 2020
  • Post Category:Beauty Industry / Marketing Management / Uncategorized
  • Post Comments:35 Comments

Makeup consumers can all agree on one thing: makeup companies release eyeshadow palettes literally on a weekly basis. Consumers are expected to love all of them and purchase all of…

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Tough Love for Future Retailers

  • Post Author:Laura Guerra
  • Post published:January 19, 2020
  • Post Category:Brand Management / Data Management / Marketing Management / Uncategorized
  • Post Comments:64 Comments

It's a brand new decade, and you know what that means - it's time to take the plunge and do everything you've intended to do. It's about time you make…

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Marketers Need to “Touch” Their Consumers

  • Post Author:Laura Guerra
  • Post published:December 3, 2019
  • Post Category:Experiential Marketing / Marketing Management / Uncategorized
  • Post Comments:391 Comments

Marketing and advertising feel over-saturated because almost every innovative idea under the sun has been ideated and executed. More than ever, brands are finding ways to reach customers outside of…

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Give the People What They Want: Content Marketing

  • Post Author:Laura Guerra
  • Post published:November 11, 2019
  • Post Category:Brand Management / Consumer Behavior / Digital Marketing / Marketing Management / Uncategorized
  • Post Comments:128 Comments

As technology evolves, companies have access to improved tools and data. It can be utilized to help a company make the best business decisions possible. Most companies are aware of…

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What Does It Mean to Be a Marketing Leader?

  • Post Author:Laura Guerra
  • Post published:August 27, 2019
  • Post Category:Marketing Management / Uncategorized
  • Post Comments:64 Comments

I attended a workshop this week that discussed what it takes to be a marketing leader. It explained how it's equal parts of the marketing background and leadership qualities, but…

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Recent Posts

  • Intro to the U.S. Hispanic Market April 19, 2020
  • The Evolution of Fake News April 15, 2020
  • E-Commerce Post COVID-19 April 5, 2020
  • Brand Storytelling Amidst a Crisis March 31, 2020
  • Customer Lifetime Value in Real Life March 29, 2020

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