Uncategorized Archives - Yo, Laura likes:

How to Audit Your Brand

Post Author:Laura Guerra
Post published:March 5, 2020
Post Category:Brand Management / Uncategorized
Post Comments:12 Comments

A big mistake most small business owners make is clearly defining who their brand is. A brand is separate from the company – a brand is the personality and reputation…

Filtering Data on Tableau

Post Author:Laura Guerra
Post published:March 3, 2020
Post Category:Data Management / Uncategorized
Post Comments:47 Comments

Now that you've convinced your marketing department head that Tableau is a valuable investment for your company, let's discuss how to utilize it effectively. One of the best features of…

How to Transform Your Data Reports

Post Author:Laura Guerra
Post published:February 25, 2020
Post Category:Data Management / Uncategorized
Post Comments:621 Comments

Data is boring to most people, but it helps companies make decisions. However, not everyone knows how to present data effectively. The chances are that the data selected will be…

Relational Databases Are Worth Your Company’s Time and Money

Post Author:Laura Guerra
Post published:February 18, 2020
Post Category:Data Management / Uncategorized
Post Comments:10 Comments

Flat files are like a flat tire - they hold you back from getting to your destination. Your destination with data is organization and decision making. Flat file databases are…

Grow Your Brand by Going Beyond Market Share

Post Author:Laura Guerra
Post published:February 2, 2020
Post Category:Beauty Industry / Brand Management / Uncategorized
Post Comments:2 Comments

So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…