A total market approach is no longer viable today in the United States. This country has a plethora of cultures and subcultures, all with very distinct beliefs and consumption habits.…
Fake news has altered the way Americans consume news ever since the 2016 presidential election. This is when it came to light but it has actually been traced to 2013…
The Coronavirus brought forth unexpected consequences like an impending economic crisis and changes in consumer behavior. The actions taken to contain the virus have inevitably affected the jobs and lives…
Just like consumers, brands had to react quickly to the Coronavirus epidemic. This virus has permanently altered the lives of everyone on Earth. Consumers are less focused on spending; they…
Customer lifetime value is the amount of money a customer is expected to spend on your business's product(s)/ service(s). There are many ways to calculate this and most equations factor…