It's essential to understand who your consumers are and what is their consumer behavior to market to them effectively. As Peter Drucker said, "marketing is the whole business seen from…
A big mistake most small business owners make is clearly defining who their brand is. A brand is separate from the company – a brand is the personality and reputation…
Now that you've convinced your marketing department head that Tableau is a valuable investment for your company, let's discuss how to utilize it effectively. One of the best features of…
Data is boring to most people, but it helps companies make decisions. However, not everyone knows how to present data effectively. The chances are that the data selected will be…
Flat files are like a flat tire - they hold you back from getting to your destination. Your destination with data is organization and decision making. Flat file databases are…