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Grow Your Brand by Going Beyond Market Share

  • Post Author:Laura Guerra
  • Post published:February 2, 2020
  • Post Category:Beauty Industry / Brand Management / Uncategorized
  • Post Comments:127 Comments

So, you got your brand established in its market compared to its other competitors. You've been in the game for some time and have a decent market share, about 20%.…

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World Famous Fries for a Reason

  • Post Author:Laura Guerra
  • Post published:January 29, 2020
  • Post Category:Brand Management / QSR Industry / Uncategorized
  • Post Comments:4 Comments

The leading quick-service restaurant in the world is McDonald’s. Its most iconic brand element is the Golden Arches. This iconic logo is distinguishable amongst all other QSRs and even brands…

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Cosmetics Companies… What Are You Doing?

  • Post Author:Laura Guerra
  • Post published:January 26, 2020
  • Post Category:Beauty Industry / Marketing Management / Uncategorized
  • Post Comments:36 Comments

Makeup consumers can all agree on one thing: makeup companies release eyeshadow palettes literally on a weekly basis. Consumers are expected to love all of them and purchase all of…

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Tough Love for Future Retailers

  • Post Author:Laura Guerra
  • Post published:January 19, 2020
  • Post Category:Brand Management / Data Management / Marketing Management / Uncategorized
  • Post Comments:64 Comments

It's a brand new decade, and you know what that means - it's time to take the plunge and do everything you've intended to do. It's about time you make…

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Marketers Need to “Touch” Their Consumers

  • Post Author:Laura Guerra
  • Post published:December 3, 2019
  • Post Category:Experiential Marketing / Marketing Management / Uncategorized
  • Post Comments:394 Comments

Marketing and advertising feel over-saturated because almost every innovative idea under the sun has been ideated and executed. More than ever, brands are finding ways to reach customers outside of…

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Recent Posts

  • Intro to the U.S. Hispanic Market April 19, 2020
  • The Evolution of Fake News April 15, 2020
  • E-Commerce Post COVID-19 April 5, 2020
  • Brand Storytelling Amidst a Crisis March 31, 2020
  • Customer Lifetime Value in Real Life March 29, 2020

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