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What do your consumers really, really, really want from your website?

  • Post Author:Laura Guerra
  • Post published:December 1, 2019
  • Post Category:Uncategorized
  • Post Comments:18 Comments

Think beyond cool products and services and promotions. What's something all of your consumers can benefit from? If you thought accessibility, you're a different kind of marketer. When creating marketing…

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Data, Data Can’t You See? Your Insights Hypnotize Me

  • Post Author:Laura Guerra
  • Post published:November 27, 2019
  • Post Category:Data Management / Uncategorized
  • Post Comments:442 Comments

       Paper View       Plain Text View       As a marketer, we're going to come in contact with so much data. We need to realize that not all…

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Not All Surveys Are Made Equally: Survey Do’s and Dont’s

  • Post Author:Laura Guerra
  • Post published:November 20, 2019
  • Post Category:Uncategorized
  • Post Comments:55 Comments

Surveys are revolutionary because it's an easy and relatively affordable and accurate way to obtain data from a sample. However, not all surveys are created equally. An excellent survey must…

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Give the People What They Want: Content Marketing

  • Post Author:Laura Guerra
  • Post published:November 11, 2019
  • Post Category:Brand Management / Consumer Behavior / Digital Marketing / Marketing Management / Uncategorized
  • Post Comments:133 Comments

As technology evolves, companies have access to improved tools and data. It can be utilized to help a company make the best business decisions possible. Most companies are aware of…

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Why Video Advertising Still Thrives

  • Post Author:Laura Guerra
  • Post published:September 5, 2019
  • Post Category:Digital Marketing / Uncategorized
  • Post Comments:30 Comments

Video advertising thrives and remains so popular because of 3 main reasons: (1) videos are the type of post that gets the most engagement from consumers, (2) video ads can…

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Recent Posts

  • Intro to the U.S. Hispanic Market April 19, 2020
  • The Evolution of Fake News April 15, 2020
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  • Customer Lifetime Value in Real Life March 29, 2020

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