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Gen Z Consumers are the Future of QSR

Post Author:Laura Guerra
Post published:September 3, 2019
Post Category:Brand Management / Consumer Behavior / QSR Industry
Post Comments:127 Comments

McDonald's is a leader in the QSR (quick-service restaurant) industry. They're a multi-faceted brand that offers an array of products for different types of consumers. That includes people that yearn…

What Does It Mean to Be a Marketing Leader?

Post Author:Laura Guerra
Post published:August 27, 2019
Post Category:Marketing Management / Uncategorized
Post Comments:65 Comments

I attended a workshop this week that discussed what it takes to be a marketing leader. It explained how it's equal parts of the marketing background and leadership qualities, but…

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